The Coach brand stands for authenticity, innovation, and relevance. It grew organically from the product, always staying true to these key brand equities. Started in 1941 as a family-run workshop in New York City, they are pioneers in the leather goods and accessories space, establishing themselves as the original American house of leather during the second half of the 20th Century. It went on to define “accessible luxury” for a generation. Beginning in North America, Coach delivered an alternative to traditional luxury. Then, it expanded beyond their home market, becoming the first American company in their category to bring international relevance to an American leather goods brand. Today, Coach is available on five continents in over 1,000 directly-operated stores worldwide and many more in collaboration with its global wholesale and distributor partners.